Here is a step-by-step overview of what to do:Make a list of the companies you’re interested in.Find their addresses (email or postal) on the company website.Write out your email/letter (we’ll discuss this in detail below).Send it and wait for the mail to come!Special tips for receiving PR packages are included below.
What should I post about my PR package?
When you are on the PR list and you receive a package from them, it is always great to post something about the product you received. Some brands keep a list of the influencers they have send PR packages, and if you don’t post anything of the product you might don’t receive anything the next time.
How to receive PR for your brand?
Receiving PR can be done in many ways. Brands can approach you because they think you fit with the specific launch or brand, you can apply yourself for influencer marketing platforms like Octoly to receive products in exchange for content or you can ask the brand or agencies.
What does the PR package mean?
What does the PR package mean is getting marketing from influencers. They allow the person to review items that they otherwise may not have been exposed to. This is beneficial because it allows the influencer to provide an honest review of the product without being swayed by outside influences.
Why do social media influencers need PR packages?
Because a social media influencer receives multiple brand PR Packages a day, you need to make sure yours gets noticed! It not only needs to stand out but also needs to engage and strengthen the influencer’s emotional connection to your brand.
When do I approach a brand?
I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. First I wanted to create a solide platform with great content before someone takes a look at it. During that time I had over 7.000 Instagram followers and 5.000 unique visitors each month on my blog. I thought that was a great number to start mailing brands and agencies. You want to make a great first impression, only approach them when you think they can’t say no to you. It would be a pity and waste of time if you are not happy with your content but you expect the brand will see it differently.
How do I reach a brand or PR agencies?
I often receive the question from people on Instagram: “Hey, I saw you received a PR package from that brand, do you have contacts for me?”. First of all, I usually ignore these questions because they often come from people who never like or comment on my Instagram posts or they don’t even follow me! When people ask you these questions, all they want is free stuff. No, not letting you get it. So here is what you have to do.
What does it mean to build an Instagram platform?
Building your platform means creating unique content but also stay in touch with your follower and the people you follow. You can only grow with the help of others. Back in the day ( 3 years ago) I posted 3 pictures a day on my Instagram to keep my account active and to build a community. If you do this, your account will get noticed.
What to do when you receive a PR package?
When you are on the PR list and you receive a package from them, it is always great to post something about the product you received. Some brands keep a list of the influencers they have send PR packages, and if you don’t post anything of the product you might don’t receive anything the next time. They will probably give someone else the chance to try something.
Why don’t brands have samples?
DON’T: A lot of brands don’t always have samples because the products are just too expensive to gift them to everyone or they only send them to the magazines and celebs. Even when you are on the PR list doesn’t mean you will always receive products.
What is PR in marketing?
PR means Public Relations and is often the department who works close with content creators, famous people and magazines to expose the brand on diverse platforms and different ways. Just a small part of the PR exist out of working with influencers: you want to find the perfect influencers who fits well with the brand.
What does it mean when you are on the PR list?
When you are on the PR list it means that with novelties you will be the first one to receive a press release about this new launch. That still doesn’t mean that you will instantly receive products as soon as you are on the list. Receiving PR can be done in many ways.
Are You a Beauty Blogger?
If you have a beauty blog or Instagram page and an active number of followers who regularly like your posts or share them online, then you’re definitely going to have a chance of getting free products from companies to review. Companies love to send free makeup to bloggers or Instagrammers, because their followers are actively purchasing any products that influencers advertise on their blog.
How to sell your blog to influencers?
Sell your blog to them, so that they know that you’re an influencer to work with.
What happens if your blog lacks content?
If your blog lacks in content, companies mightn’t be satisfied with the quality of the reviews you provide, or it shows that you don’t have an active following on your blog as of yet, and that your blog is still developing and in its beginning phase.
What is a title graphic?
A title graphic or thumbnail graphic is the photo you see on social media before you click on the link to the beauty review; if you’re blogging on WordPress, this is equivalent to the "Featured Image" you include in your blog posts.
How to stand out in a blog?
You can stand out by adding captions to your products’ photos, polls in your blog posts, and a variety of other multimedia content.
How long does it take to get a reply from a company?
It usually takes between a week and three weeks, depending on the company. If you don’t receive a reply from them after a month, it’s safe to move on—though you never know, you might receive a surprise email from them even later!
How to let someone know you’re a competitive blogger?
Let them know that you publish consistently, and how long you’ve been writing for, so that they know you’re a competitive and dedicated blogger.
Why Do Companies Send Samples?
Most blogs and websites have reported that they have received the most free samples from cosmetics and makeup companies. Why is this?
How long does it take to get a response from a company?
Sometimes it can take up to two months for any response at all, so be patient. I usually give up after a week, but it really varies depending upon the company.
How to get free samples?
The easiest and best way to receive free samples is to write to the company directly. There is no need to fill out dodgy surveys or questionnaires, which usually amount to nothing and should be avoided. Here is a step by step overview of what to do:
How to contact a company?
The best way to do so is to visit the company website. Look for a "Contact Us" or "Help" or "About Us" link at the top or bottom of the homepage. That’s usually where you’ll find all the details you need.
Does Dermorganic send samples?
DermOrganic: Talk about fantastic customer service! I wrote an email to them and after two hours, they replied immediately and said they would send samples. They were also pretty happy about my compliments too. A few days later, I received samples from them including products from their haircare range and skincare range plus a coupon. Nice!
Do companies give free samples?
Answer: It depends on the nature of the company’s free sample policy. I’ve seen that smaller, local companies tend to give out more free samples to people who aren’t social media influencers or beauty bloggers. International companies often refuse to send out free samples and will only do so if you have a certain amount of followers, etc., It just entirely depends on the company, I guess, and I’ll be writing some more articles about this in the future, so keep an eye out for those.
Do cosmetic companies send samples?
Cosmetic companies generally include samples of their latest products when you order online and purchase some items. These samples are stocked and ready to be shipped if someone writes asking to try out a couple of their products. Companies send PR packages to artists and bloggers when there is a new season launch.
How many pigments are in the Autumnal palette?
We’re so excited to be sending you a sample of our new autumnal eyeshadow pallet. It has 8 pigments to choose from and is guaranteed to be long-lasting. Just like the rest of our products, it’s cruelty-free and ethically made as part of our standing commitment to the environment. We know you value clean beauty products and hope that this pallet will be a staple in your fall makeup routine!
What is PR package?
PR packages are an excellent way to spread the word about your brand and entice potential customers with samples. For some people, this will be their first interaction with you. You’ll want to make these packages look extra sharp, even including a thoughtful note. These first impressions are the stepping stones to creating a loyal customer …
What to ask a customer about a product?
You should always initiate a conversation (or have your “ask” ready). Ask if they have any feedback and how they felt about the products. Other common asks include having them fill out an online survey. You might even ask them to make a social media post if they loved the product.
Is kettle corn a good snack?
Our kettle corn makes a great party snack or movie marathon treat! We’d love to hear from you after tasting it, however you choose to celebrate. Don’t hesitate to reach out to us or tag us in a post on Instagram, you can find us at @KarasKettleCorn.
Who is Kristin from Statusphere?
She has a background in editorial-style writing, customer service and executing social media campaigns. Now, she manages influencer product gifting campaigns and works closely with Statusphere’s network of diverse and talented content creators. When she’s not improving the influencer experience for Statusphere members, you can find Kristin trying out local sushi spots or watching The Office.
Do PR notes help with PR?
Yes, notes are an extra step but they go a long way in building your brand’s reputation. PR package recipients will feel like part of a bigger experience, and in turn, more likely to spread the word about your product or service.
Is Sonic Pro wireless?
Summer is coming to a close, which means back to school is right around the corner. We know students need the proper tools to tackle their courses and internships, which is why we’re sending you our Sonic Pro Headphones. They are wireless and feature long-range Bluetooth capabilities, perfect for your nursing school study sessions!
What to include in media kit?
Be sure to include a media kit, sometimes called a press kit, to provide information about your company and your products. Influencers are bombarded with products, so you can’t expect them to remember your details. Expecting them to dig through their emails for your info—well, you’re just making it harder for them to share. Be sure to include any brochures and instructions related to your event or product. The more information, the better! And remember, you need to customize your media kits to support the product and be relevant to the influencer— a blogger media kit will differ somewhat from a press kit for musicians or a press kit for artists.
Why do you need hashtags for influencer kits?
Hashtags are essential to increasing brand awareness and getting discovered by relevant audiences. You can include more than one, but beware of too many— studies have actually shown that to suppress engagement.
Why is it important to follow up after a campaign?
It’s especially important to follow up after a campaign with a thoughtful gift and, of course, a personal note of thanks. Soliciting an influencer’s feedback on the package and their audience’s response at this point can be invaluable to strengthening your relationship and showing how you can plan your next influencer PR package for maximum impact.
Why do influencers share promo codes?
Who doesn’t love a special deal or discount? It gives customers a reason to act now, and it makes it easier for you to measure results (which will make you a hero with the boss). Using a different promo code for each influencer could help you measure which audience most resonates with your brand —or, at least, that promotional offer.
Why is social media monitoring important?
When you have social media monitoring tools in place, it allows you to join discussions in real time, to answer questions, and to respond to positive (and negative) posts. Engaging with your audience this way ups that all-important emotional connection! It’s important that you engage with your influencers on a regular basis—not just when you want to send them something you hope they will share. You do this by liking their posts, commenting, responding to their comments on your posts, watching their stories, following them and visiting their swipe-ups.
What to include in a personal note?
Be sure to include a handwritten personal note, addressed specifically to the influencer, with comments/details that show you’ve been paying attention to their channel (s) or social media pages. If you have any doubts about your spelling or grammar, type your message in a word-processing doc to check it before you pen your note. Personal notes (especially handwritten ones) are important relationship-builders that strengthen the emotional connection to you and your product. And, of course, it goes without saying that your notecard or stationery needs to coordinate with your overall package!
What percentage of consumers use word of mouth?
Studies show that 74% of consumers identify word of mouth as a key factor in their purchasing decisions. Jamie Turner, a leading authority on marketing who has worked with the likes of Coca-Cola, AT&T, CNN, Motorola, considers word of mouth the #1 way people make choices about brands.