What is a branding package?
A branding package is a series of assets that establish uniformity for your brand. This includes everything from a series of responsive logo variations to a color palette, typography, messaging, graphic elements, and style guides. These assets unite a style and ideology through consistency.
The logo is the most forward-facing piece of your branding. Therefore, a great modern logo will be your most powerful asset when establishing your visual identity. And to get it right, you need to balance some fundamental principles.
Based on the information gleaned from the discovery phase, messaging can be created to position your brand. Messaging can include mission statements, value propositions, taglines, and phrases synonymous with your brand.
A color palette is a combination of colors used by designers when designing a branding package. When used correctly, color palettes form your brand’s visual foundation, help maintain consistency, and make your visual identity aesthetically pleasing and enjoyable.
Typography is your collection of fonts used. Sometimes these are existing fonts used within certain parameters, like specific sizing, line weights, and hierarchy. Using different fonts for headlines on a website, as opposed to the body copy.
Graphic elements are shapes, patterns, lines, or mockups that round out your brand’s themes. They are used on packaging or websites for decorative purposes, as well as mockups of your branding for display. Sometimes you’ll want to see what your brand new logo looks like on the side of a work truck or a physical package.
Brand Style Guides
A style guide is a comprehensive rulebook with all specifications related to your brand, including your mission, messaging, logo, typography, color palette, and rules on how and when to use these assets.
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