Possible price ranges
Ever been car shopping? You can spend $500 on a beater car that’ll hold you over for the next two months and possibly break down on you in the middle of the highway, or you can spend $450,000 on a top-of-the-line Rolls-Royce that will make you feel like you’re the king of the world when you drive it.
How to set your budget
So, I’ve already advised against investing in the branding equivalent of an M1 Abrams tank. But what is an appropriate amount of money to invest into your branding?
My own pricing
One reason why branding pricing is such a nebulous and confusing subject for clients is that there is very little transparency in the creative industry about pricing. The only reason I’m able to speak intelligently on the subject is that I know a lot of agencies and freelance consultants and have gotten an inside peek into how the industry works.
The key takeaways
You’ll notice that I didn’t include price ranges below the $2k mark in this post. In the $0-$2k range you are looking at services like Fiverr, 99Designs, and free logo makers. Using our automobile analogy from earlier, these are the beater cars of the branding world.
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