What is positioning in branding?
Brand strategy and positioning. Positioning involves understanding who you are as a company, how your product fits the marketplace, and how you communicate your company’s values. This is the most important piece of the branding puzzle and one that’s worthwhile to begin on your own – when you have more funding, your original strategy work will give …
Do you need a logo for a Lama Six deck?
You may only need a logo, website, and basic brand positioning. Isla Murray, Creative Director and Cofounder at Lama Six, also recommends investing your money in designing a beautiful deck: “It will set you apart and allow your message to shine through.”.
What is the most important factor in a designer-client relationship?
Early-stage, funded startups. Once you’re paying for experienced help, finding a good fit with a designer is crucial: Trust is the most important factor in a designer-client relationship, and design is ultimately a collaborative process. So take the time to find a contractor or firm that you respect and feel comfortable with.
Do I need a designer for a brand?
A brand is a relationship with your audience, and you’ll want to make sure that every interaction with them communicates your message. You’ll almost certainly need to hire a designer for this work.
What is visual identity?
Visual identity is the result of independent research, visual moodboarding, and rounds of feedback and iteration, says Murray. At the end of the process, you’ll typically receive a logo, typeface, color and design elements, and visual brand attributes.
What is static marketing?
Generally, you have static marketing sites on the lower end, websites built on lightweight content management systems (i.e. a custom visual design built to run on WordPress) in the middle, and web applications managing heavy databases or a more robust CMS like Sitecore or Drupal on the higher end.
What is a naming agency?
A naming agency will develop names that work with your brand positioning, do a competitive analysis to research the tone, strength, and messaging of these names, and pre-screen them for trademark availability. (Note that you’ll typically need to hire a legal team to register the trademark once this is done.)
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