E-commerce Ready (ECR) Packaging issealedand capable of shipping to an end customer in its own container without additional protection provided by the Amazon fulfillment center. In other words,product packaging must ensure that the product can move through distribution and ship to the end customer undamaged without an Amazon overbox and dunnage.
What is e-commerce ready packaging?
| Report abuse. E-Commerce ready packaging is a set of criteria set forth by warehousing company (Amazon being one them) that regulates the size, efficiency of the package, and the protection it provides to the product.
What happens when you choose the wrong e-commerce ready packaging?
The wrong choice can lead to a plethora of issues ranging from damaged products to weakened brand connections and customer retention. To create e-commerce ready packaging, one of the better guidelines to follow is Amazon’s aim to create ‘Frustration-free packaging’ (FFP).
Do you need design experience for ecommerce packaging?
E-commerce packaging is as big as ever but conceptualizing your product’s packaging can be nerve-wracking, especially if you lack design experience or don’t know what your options are. Don’t worry, everything is outlined for you below!
What are the best packaging materials for e-commerce?
Corrugated boxes and poly mailers are the most popular packaging materials on the market for e-commerce packaging. Made from recycled materials, corrugated packaging is very protective and can come in various shapes, sizes and thicknesses making it incredibly versatile for a range of products.
What is E-commerce Ready Packaging?
E-commerce ready packaging is packaging that is used to ship your product to a consumer that purchased your items online. It also refers to packaging that has passed rigorous simulation tests to see if the packaging is able to withstand the usual motions and procedures of shipping. Essentially, having e-commerce ready packaging is packaging with wow-factor graphics, strong presentation, and is effective at protecting what’s inside. E-commerce packaging refers to packaging that is meant to be used for shipping goods, which differentiates from retail packaging, which is used for items that end up on store shelves. Retail packaging usually involves the palletization of many copies of the same item because they are all meant to be shipped to one retail location. Because e-commerce ready packaging is shipped directly to individual consumers one at a time, the presentation of the item is very important. This typically leads to packaging that is presentable and organized, as opposed to the large-scale practically assembled nature of retail packaging. Now that we’ve got the basics of e-commerce ready packaging out of the way, let’s discuss the specific simulations used to put e-commerce packaging to the test and the reason why they are important.
What is ISTA 6 Testing?
ISTA 6 testing refers to testing that ensures e-commerce packaging can handle the usual motions of shipping. The primary goal of any shipped package is protecting the product inside the box or mailer. ISTA 6 testing is a set of tests that were created by ISTA and Amazon that simulate the journey that any given package will make from the moment packages leave the facility they were packaged in, to the moment they arrive at the intended destination. The importance of ISTA 6 testing relies on the fact that it tests to see if the packaging in question can truly protect the product it’s holding. It’s not uncommon for the employees of FedEx and UPS to be rather careless with the packages that they are charged with delivering. E-commerce packages will ultimately go through a number of trials before they reach the consumer, and if they can’t handle a toss from a UPS worker, or a fall from a wide turn in the delivery truck, then they shouldn’t really be used in an e-commerce distribution setting. ISTA 6 testing makes sure that your packages are up to the challenge, before you even ship anything.
What is Dim Weight?
Dimensional weight, also known as dim weight, is based on how much space a package takes up compared to its actual weight. Whenever a shipment is made, the shipper will be charged either based on the package’s dimensional weight or its actual weight, with the larger of the two being what determines the price of the shipment. It is important to be aware of dim weight because most major shipping companies will charge for shipments based on dim weight, which means that the more efficiently you package your products, the less you will have to pay to ship them. This ultimately creates an interesting issue for companies that make use of an e-commerce distribution model. First, you want to make sure that your packages can survive in shipment. Second, you want to make the packages as small as possible to save money on shipping. Having packaging that reflects the actual size of the product being shipped is also environmentally friendly, due to the fact that it will lower fuel emissions if the box is only taking up as much space and is only weighing as much as it needs to. This is something many customers look for in companies nowadays, as interest in environmental issues keeps rising. With the topic of the actual dimensions of shipping packages still on our minds, let’s now look at the final piece of the shipping puzzle – frustration free packaging.
Why Does It Matter What The Packaging Looks Like?
Something that can often be overlooked by e-commerce based companies is how your packaging reflects your brand, and what the unboxing experience is like for a customer that purchased something from your online storefront. Perceived value and first impressions are everything in the e-commerce biz. Have you thought about using your packaging to advertise your brand and spread your message? It can oftentimes be the case that the unboxing experience is the most exciting part about purchasing a product.
How Does Morrisette Approach E-Commerce Packaging?
We at Morrisette strive to make everything as simple – and eye-catching – as possible when it comes to packaging your products for e-commerce distribution. As was aforementioned, we make use of ISTA 6 testing to ensure that your packaging is able to withstand the shipping process and we strongly believe packaging presentation is just as important as the product inside. When you partner with us, we will collaborate to make sure your packaging arrives at your customer in pristine condition and that the unboxing experience is reflective of your brand message. Don’t settle for another company based on price alone – a Morrisette solution is a high value, long-term brand packaging solution!
What certifications are required for packaging products?
Packaging products qualifying for either ECR or FFP certification must also pass tests that simulate the effects of a single-parcel delivery system.
How long does it take to get FFP certification on Amazon?
For a package to receive Amazon’s frustration-free certification, it must protect a product while going through Amazon’s warehouses (Credit: Pixabay) Overall, it cannot take more than 120 seconds to remove all of the contents from a package. FFP certification is also only granted if the material used is recyclable.
What is Amazon’s packaging certification?
Amazon launched its first packaging certification programme, Frustration-Free Packaging, to make it easier for users to get to their products
How much weight can Amazon hold?
Products considered as durable by Amazon must be able to withstand two consecutive drops from a height of 91 centimetres, and support a 4.5 kilogramme (KG) load without experiencing any damage.
What was the first item to be part of the FFP scheme?
Toys were the first items to be part of the FFP scheme, with it growing to encompass hundreds of categories and millions of packages a year.
How many types of packaging are tested?
The test is designed for four different packaging types that are commonly distributed individually, either by air on the ground.
Why do you have to retest an updated product?
If this does occur, the updated product must be retested to ensure these revisions don’t negatively impact its packaging performance.
Do I Need E-commerce Ready Packaging?
Consumers inspect products on store shelves to ensure they are undamaged and unopened before purchasing. Shoppers don’t have that luxury when buying online, but the expectation of flawless products arriving at their front door is the same.
What is Studio One Eleven?
Studio One Eleven, Berlin Packaging’s Design and Innovation Division, provides world-class packaging and brand development at no charge in exchange for packaging business. Studio One Eleven is changing the industry, winning awards, and propelling $3+ billion in sales for our customers.
What is ecommerce ready?
Items labeled as “E-commerce Ready” have been carefully selected by Berlin Packaging as having a high likelihood of meeting the rules & regulations of most major e-commerce retailers , though responsibility for testing final, filled packaging and determining compliance with e-commerce packaging guidelines is with the seller of the filled packaging.
Why is Amazon packaging important?
Nelson: The most important thing is that the industry works together to create packaging that’s great for customers, companies and the environment . Using our Amazon Packaging Certification Guidelines, we are working to educate the industry about the impact that sustainable packaging has on customer satisfaction , including repeat customers and cost savings.
What is Amazon packaging guidelines?
Nelson: Absolutely, our packaging guidelines are the requirements we leverage for our own Amazon private label products. Our objective is to create best-in-class certified packaging (such as Frustration Free Packaging) that customers love and serves as a model for our external brand owner partners to follow. A great example is our Amazon Basics business, which encompasses hundreds of different products that are certified as Frustration Free Packaging or Ships in Own Container.
Why is certified packaging important for Amazon?
Certified packaging designed for Amazon and online fulfillment is a win for customers due to right-sized packages being designed to prevent damages ; it’s a win for our brand owner partners and Amazon because it’s less material volume and often much lower cost; and it’s a win for the planet—the reduced amount of packaging is less wasteful, and lower damage rates mean less transportation of goods to and from the customer.
Why have brands switched to flexible packaging?
In many product categories, brand owners have switched from rigid to flexible packaging for a variety of reasons, sustainability being one of them. Do you anticipate similar interest and activity with flexible packaging for ecommerce?
Why is online retail important?
Again, online retail provides distinct and powerful enablers versus traditional retail to invent packaging that delights customers, reduces waste and minimizes cost throughout the supply chain. Sustainability provides a critical catalyst for challenging norms and promoting systemic change in packaging.
What is Amazon’s mission?
Nelson: Amazon’s mission is to focus on what is best for our customers. With the launch of Frustration Free Packaging in 2008, our goal was to guide the industry to design and certify packaging that is right sized, easy to open and made from 100% curbside recyclable materials, features that are designed to delight our customers. Great examples of FFP packaging can be found on our Innovations and Sustainability sites.
Is ecommerce a sustainable distribution paradigm?
The author accurately asserts that ecommerce is beginning to be viewed as an independent distribution paradigm, providing an opportunity to design packaging with sustainability and optimization in mind. This is our business model—applying a sustainability lens to packaging enables us to create a better customer experience, reduce cost and drive more efficient use of resources, which reduces the environmental impact. A win-win-win. To do so, we must collaborate as an industry and is precisely why we are members of the Sustainable Packaging Coalition.
Commit to sustainability
Minimize your carbon footprint with a more sustainable, recycle-ready, transport-optimized option. Bag-in-box packaging is lightweight, using up to 30% less packaging than alternative formats such as single-use bottles. This not only reduces waste but also cuts transportation and storage costs.
Ensure products arrive undamaged
The new e-commerce bag-in-box design has been proven to keep liquids safe throughout the rigorous journey to the consumers’ doorstep. The Liquipure® bag in combination with WestRock’s high impact Meta® box passed Amazon’s ISTA-6 testing in an Amazon APASS certified lab, without the need for any additional secondary or tertiary packaging.
Earn five-star customer reviews
Brands looking for innovative packaging formats can wow consumers with a unique unboxing experience with this bag-in-box solution. By eliminating the need for cumbersome dunnage, the consumers have the pleasure of opening an appealing, undamaged box and can get right to enjoying the product inside.
Build the full solution
The combined expertise of Liquibox and WestRock, two leaders in sustainable packaging, will provide you with the complete packaging toolkit to make the transition to bag-in-box packaging simple.
How Does E-Commerce Work?
When thinking about how e-commerce works, you have to think about two distinct elements:
What is a poly mailer?
The poly mailer is a flexible packaging type, made from polyethylene LDPE, or paper. Think of an Amazon bag or FedEx mailer bag – these are both poly mailers. A padded envelope is also considered a poly mailer.
What is ecommerce packaging?
Ecommerce packaging often refers to packaging that is used to ship your products directly to your customers.
Why is ecommerce packaging important?
The primary reason e-commerce ready packaging is essential is because it protects what you’re trying to sell, which in essence, is a pretty simple objective.
Why is it important to design a brand?
Through the right design, you can create a meaningful unboxing experience for customers that they will always remember – which is vital for building brand equity with customers.
Why is it important to choose the right printing method for packaging?
Benefits of your product. Choosing the right printing method for your packaging is important to communicating with your customers as clearly as you can . Think of it this way; there’s no point in displaying information on your packaging if your customers can’t read it properly.
Why add box inserts?
You can also consider adding box inserts for protection or promotional inserts for marketing purposes.