Why is packaging important in marketing?
Why Packaging Design Is Important for MarketingPhysicalize Your Brand. Brands are amorphous things. …Package Design Can Display Innovation. A box isn’t just a box. …Packaging Protects. Another untouchable aspect of branding is how much it protects the products you’re shipping. …Think of Your Internet Presence. …
Why is packaging important?
Packaging is intended to sell. The right packaging attracts the right kind of customers.Keep the customer informed.Packaging protects the product.Packaging conveys your commitment to quality.Packaging reinforces the brand identity.
What is the role of packaging in marketing?
What is the role of packaging in marketing?Packaging protects the product.Packaging keeps the product from going bad.Packaging decreases costs.Packaging informs.Packaging provides hygiene.Packaging means economy.Packaging is a preventive measure.
What is product packaging definition?
Packaging is the act of enclosing or protecting the product using a container to aid its distribution, identification, storage, promotion, and usage. Packing constitutes all the activities of designing and producing the container for a product.
The 16 Reasons why we package our products
Every commercial product is packaged in one way or another. Regardless of where you come from, regardless of where you live, regardless of how it was made, packaging is a huge part of our culture, how we behave, and how we live our lives. As a product packager, the question as to why do we package our products may seem obvious.
Reason 1: Serving your Customers
If there is one thing that we want you to take away from this article is that the sole purpose of your packaging is to serve your customers. Your customers are the ones who use your products which is why every package must be designed and produced with the customer in mind. How you package your products says a lot to your customers.
Reason 2: Tell a Story
Your packaging is your chance to tell a story. What kind of story you want to tell is up to you. You can tell a story about yourself or your company. You can tell a story about the origins of your company. In fact, you can tell a story for your customer. You can tell a story about the past, present, or the future.
Reason 3: Description and Representation
Telling an intangible story is one thing, your packaging can also tell facts. Packaging is an opportunity to properly label your products. It is an opportunity to correctly describe the ingredients, features, and benefits on the contents. Packaging enables you to list the ingredients.
Reason 4: Preservation and Protection
Certain type of packaging will preserve and protect the contents. Packaging will extent the shelf live and expiration date of the insides. Not only will packaging protect your products, your packaging will protect the end user as well. Certain type of packaging materials and processes are better than others.
Reason 5: Safety
Packaging is critical to consumer safety. Improperly packaged products can spoil the insides. Not only is the safety of the end user to be considered, but the safety of everyone involved in the product lifecycle. The safety of the raw material supplier, to producer, the carrier, to wholesaler, and finally the end user is examined and scrutinized.
Reason 6: Legal and Regulatory Compliance
Since packaging is so important, it cannot be left to chance. This is why in order to serve specific markets, the rules and regulations of the corresponding governing agency must be followed. There are packaging requirements, labelling requirements, description requirements, and advertising requirements that must be strictly followed.
What is product packaging?
Product Packaging Meaning. Packaging is the act of designing and creating the container and wrapper for the product. Package is the cover of the product that is used for storing, handling and protecting the product from external factors like sunlight, moisture, breakage etc. Packaging makes the product attractive and acts as an important tool …
What is packaging in advertising?
Article shared by : ADVERTISEMENTS: Packaging is the act of designing and creating the container and wrapper for the product. Package is the cover of the product that is used for storing, handling and protecting the product from external factors like sunlight, moisture, breakage etc.
How to reduce pilferage?
One way of reducing pilferage is by containerisation, whereby a large number of normal shipping containers are put into a large van type container.
Why is convenience important in packaging?
The need for convenience in packaging has led to the growth of packs where the package and the product are completely integrated and where it is difficult to separate product and package performance.
Why is my cake packaging corrosive?
One of the commonest causes of product deterioration is water, either in the form of moisture or vapour. Many granular or powdered chemicals, for instance, cake badly under humid conditions, while others become extremely corrosive when damp.
What is packaging in science?
Packaging can be defined as an art, science or technology of preparing goods for transport and sale. Learn about: 1. Introduction to Product Packaging 2. Meaning of Product Packaging 3. Definitions 4. Characteristics 5. Objectives 6. Factors to be Considered 7.
What is the function of packaging?
Packaging performs the basic function of holding the product, protection, handling, storage, convenience in usage. ADVERTISEMENTS: 1. Primary Packaging – Packaging may be primary packaging that is required to hold the product like the toothpaste tube that carries the toothpaste. 2.
Why is it important to display information on a product?
Displaying important information regarding the product helps manage consumer expectations and promotes customer satisfaction. The better the buyer understands what they are purchasing, the more likely they are to be happy with said purchase. Still, other product packaging forgoes wordy instructions and simply lets the product speak for itself.
How to separate products from the competition?
When walking through the aisles of a store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Many retailers often group similar products on shelves, so the need to separate your products from the competition is highly important. Well-made, eye-catching product packaging is a great way to do just that. While the size and shape of the packaging may be similar to the competition, the design should be different. The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Innovative designs such as clear plastic boxes will catch the consumer’s eye and help put your product a cut above the rest.
Why do companies need to have sturdy packaging?
Therefore, product packaging must be sturdy and reliable. Many companies package their products with seals and locks that prevent tampering and further ensure the safety and integrity of the product. Consumers expect their products to function exactly as intended—secure, dependable product packaging is the best way to ensure just that.
What is the best way to set your product apart from other companies?
The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Innovative designs such as clear plastic boxes will catch the consumer’s eye and help put your product a cut above the rest.
What is the function of product packaging?
Displays and promotes the product. Another functional aspect of product packaging is how it promotes and displays the product within. Many products, particularly food products, include a description of ingredients and nutritional information on the packaging. Other product packaging may display instructions explaining how to set up and use …
Why is it important to choose a style and color?
Choosing a style and colors that will appeal to consumers and encourage them to pick up your product is very important, as is choosing high-quality packaging materials. The product packaging is a reflection of the product inside and the brand as a whole. When designing product packaging, therefore, many brands conduct extensive research into …
Why is packaging important?
The importance of product packaging is multi-faceted and can go a long way in securing a good first impression and lasting brand loyalty.
How to make a course of action?
Your Course of Action 1 Your packaging protects your product and maintains its quality. 2 It contains the required information, but it is not overwhelming. 3 You have included all legislative requirements, measurements and warnings that are necessary. 4 The design is in line with your brand’s visual identity. 5 You made sure that it is unique and attractive. The first impressions will be unforgettable. 6 It has an engaging unboxing experience. 7 You have given the choice of colour proper attention. 8 The materials are reusable and eco-friendly. 9 Your packaging can be repurposed.
Why is packaging important?
1) It Keeps Your Product Safe. The functional purpose of packaging is to protect your product from different types of damage. Transportation can do a lot of harm, especially if your product is sensitive or breakable. Transit services usually take care of this, but you can never be too safe. Sturdy, reliable and high-quality packaging will go …
What is the purpose of packaging?
The purpose of the packaging is also to inform the consumers about the qualities and ingredients of the product. It is not rare that there are legal obligations regarding the information displayed on the product.
What does the color red mean?
For example, red is a colour which signals excitement, passion, danger and action. Black is mysterious, elegant, powerful and sophisticated. Each colour carries meaning. Use it appropriately, and it will help you define your brand’s identity. However, it would help if you kept in mind that these rules are not absolute.
Why do books need attractive covers?
Why do books need attractive covers? Because readers judge the books by their covers. Forget what your teachers told you. Take a look next time you find yourself in a bookstore.
What happens if you manage to create a unique and enjoyable buying experience?
If you manage to create a unique and enjoyable buying experience, people will naturally want to take part in it again.
Why is simplicity important?
Simplicity will enable you to have a clean and professional design. Your consumers will easily find the information they need. They will read what they care about and understand it.
What information is on the packaging of a product?
The basic information of the product like its name, contents, retail price, expiry date and health benefits are mentioned on the packaging which makes it easier for the customer to know all about the product.
What is packaging in marketing?
The packaging is the fine process of wrapping a product into a wrapping. It is a very powerful way to market the brand in the market and it gives an additional ten points if it is done right. Packaging fulfills some of the basic and important purposes of life including attracting the audience and safely transferring the product from …
Why do packaging products have expiration dates?
Packaging also serves the purpose of mentioning expiry dates on the products which are keenly taken care of by the customers.
Why is standard packaging important?
Standard packaging will protect the product from external factors like the extreme temperatures and damage. It is also necessary to protect and secure the stuff from getting contaminated which can be done by using the right packaging. If the products are fragile or sensitive then they must be handled with care.
Why is it necessary for packaging to have printed logos on it?
It is necessary for packaging to have printed logos on it which will help it to be known among others.
Why is it important to have an adequate idea of what is kept?
It will also give the buyer a good deal of idea of what is packed inside. It is important for a client to have an adequate idea of what is kept. This will also increase the value of the product and the buyer will make a good deal about spreading the information about the product to his friends and family too.
How to establish your brand among others?
The main way to establish your brand among others is to make the consumers have what they want and taking care of their needs by mentioning all the important details on the packaging.
Why does packaging design matter?
It is the packaging that, through its design, convinces a consumer to purchase a product or not.
Why is product packaging important?
Protection: the main purpose of product packaging is to protect what’s inside from damage during transit, in storage rooms or while it sits on the shelf in stores. Thus, product packaging needs to be reliable and sturdy, to prevent tampering with the product.
What to consider when choosing the packaging of a product?
It needs to protect what’s inside, allow for easy storage, display information about the product and catch the attention of customers when displayed on a shelf.
What are the questions to ask when designing a product?
No matter how much you play with packaging design, don’t forget that it must also be informative. It must communicate with customers and tell them everything they need to know to convince them of the product inside. Good packaging design needs to be able to answer the following questions: 1 Who is this product created for? 2 What is this product used for? 3 Where can I learn more about the manufacturer? 4 Does it expire? When? 5 How will this product improve my life?
How to ensure packaging design tells an accurate story of your brand?
To ensure packaging design tells an accurate story of your brand, make sure it clearly displays your company logo and makes use of fonts, colors and trademarks associated with your company. This way, consumers will be able to recognize your products anywhere.
What information is needed for packaging?
Information: packaging needs to also include information about the product, including how to use it, ingredients it contains or expiration dates. This information helps customers decide if they want to purchase your product or not, without the need to speak to a store assistant.
What does a designer take into consideration?
The designer will take into consideration the product itself, the competition and your budget, to create a design that speaks to your audience, represents your brand and is functional. After the design is ready, you need to evaluate it based on a few criteria: