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why did chobani change packaging

why did chobani change packaging

why did chobani change packaging插图

Key Points Chobani redesigned its packaging tostand out among its competitors and bring new consumers to the category. The brand is also debuting a line of Greek yogurt that uses less fruit to cater to the growing number of consumers trying to cut back on sugar.

Is Chobani trying to protect its yogurt brand?

Chobani introduces new packaging. Chobani is trying to protect its place in the yogurt case. The brand sparked the Greek yogurt craze and rattled the category, leaving stalwarts Dannon and Yoplait scrambling to create their own versions.

Why is Chobani’s sales slowing down?

Chobani insists the slowdown reflects struggles among its peers, but shelves have become crowded with brands like Siggi’s and Noosa that introduce new styles of yogurt and are resonating with millennials. And Chobani itself debuted a non-Greek option earlier this year. The brand has freshened its logo and packaging.

Is Chobani’s new design different from other Greek brands?

And Chobani itself debuted a non-Greek option earlier this year. The brand has freshened its logo and packaging. The new design distinguishes itself from established brands and mimics the more artistic approaches upstart brands have taken.

Why did Whole Foods drop Chobani from its stores?

Remember the debacle in 2013 when Whole Foods announced it was dropping Chobani from its stores because the yogurt maker uses milk from cows who eat genetically engineered crops (GMOs) like corn and soy?

When did Dannon yogurt come out?

Dannon, the American unit of French conglomerate Danone, and rival General Mills released their own Greek yogurts in 2010. They haven’t gained quite the following that Chobani has cultivated.

Is Chobani yogurt a craze?

The brand sparked the Greek yogurt craze and rattled the category, leaving stalwarts Dannon and Yoplait scrambling to create their own versions. Chobani’s now trying to disrupt the space again, this time with a new design, a big marketing push and a reduced-sugar line.

Can you use plain yogurt straight?

Tubs of plain yogurt now list possibilities to use it in addition to eating it straight. Smooth, Chobani’s non-Greek line, and Flip, packages of yogurt and mix-ins, are noticeably more colorful than their peers to try to grab casual shoppers.

Who is the chief marketing officer of Chobani?

To support these efforts, Chobani plans to spend 35 percent more on marketing next year, with the bulk of spending occurring in the first half of the year, said Chobani’s chief marketing and commercial officer, Peter McGuinness. He didn’t provide a specific dollar amount.

What is Chobani yogurt?

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005. We produce yogurt, oatmilk, dairy- and plant-based creamers, ready-to-drink coffee and plant-based probiotic drinks. Chobani yogurt is America’s No.1 yogurt brand , and it’s made with only natural ingredients without artificial preservatives.

What is Chobani paper cup?

Chobani’s paper cup marks a milestone in our efforts to reduce plastic use and put more sustainable packaging on shelves across America.

What is Chobani cup made of?

Chobani’s paper cup is 80% paperboard, made from responsibly sourced and renewable material. The cup has a thin plastic lining to maintain the quality of our product.

Where is Chobani made?

We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on Facebook, Twitter, Instagram, and LinkedIn.

Is the cup recyclable?

The cup will be made of recyclable materials, but we’re realistic about the complexities of American’s recycling system, which is fragmented across more than 10,000 municipal-run recycling centers , each with unique rules.

What is a chobani?

The next new product is a line of Drink Chobani, which is sure to offer a hunger-quelling alternative to your 3 p.m. soda—a drink that only revs your hunger pangs and provides zero nourishment. Drink Chobani is made with a blend of protein-packed yogurt (a whopping 14 grams!) and mixed berries, which are packed with antioxidants that fend off disease.

What is Chobani Greek yogurt?

Chobani Greek yogurt is free of ingredients like milk protein concentrate, artificial flavors, colors or sweeteners, and animal-based thickeners, which some manufacturers add to make "Greek-style" yogurts. Instead of caramel color and coal-derived dyes, Chobani uses fruit juice concentrates or real fruit to color their containers. And while blended yogurts from all companies have to add stabilizers to stop the product from separating when watery fruits are added, Chobani chooses to use all-natural ingredients like pectin, locust bean gum, and guar gum rather than the pro-inflammatory potassium sorbate, cellulose gum, and modified corn starch that brands like Dannon and Yoplait use.

How much sugar is in Chobani Kids?

The Chobani Kids line has 25 percent less sugar and twice the protein compared to the leading kids’ yogurt. That equates to about 2 grams less sugar and 3 grams more protein if you look at Chobani Strawberry Banana compared to the same flavor from Yoplait’s GoGurt.

What is Chobani yogurt made of?

As you’ll see on Chobani’s label, their Greek yogurt is made with five "live and active cultures.". Three of them have been found to be probiotic strains: L. Bulgaricus, L. Acidophilus, and Bifidus; the other two strains listed, S. Thermophilus and L. Casei, are known as active cultures. 3.

Why did Whole Foods drop Chobani?

Remember the debacle in 2013 when Whole Foods announced it was dropping Chobani from its stores because the yogurt maker uses milk from cows who eat genetically engineered crops (GMOs) like corn and soy? Chobani was bummed, but they argued the company was more interested in selling nutritious yogurt to everyone rather than source GMO-free milk and have to jack up the price so only a few people could buy it.

How much protein is in Greek yogurt?

It also means you get a cream with an average of 12 grams of protein per 5.3 oz. cup, whereas regular yogurt has a mere 6 grams.

Where does Chobani milk come from?

Instead, Chobani remains committed to sourcing the freshest, rBST-free milk possible from the nearly 900 farmers in their local communities—from Chenango County, New York, to Twin Falls, Idaho. Even though their milk is not verified "non-GMO," the company otherwise uses all non-GMO ingredients to make their yogurt products.

When did Whole Foods phase out Chobani?

In mid-December, Whole Foods announced a planned phase-out of Chobani by early 2014 as it reallocates space in its yogurt aisle. In the wake of this announcement, concerns surrounding the Chobani supply chain bubbled among customers – specifically about the use of GMOs (or genetically modified organisms) in the cows’ feed.

Why was yogurt recalled?

This follows a voluntary recall in September of some of the yogurt maker’s products “due to reports of product bloating and swelling and some claims of illness as the company continues its investigation to identify the root cause,” the FDA said.

What happens when input costs rise?

When input costs rise, companies have several options, including raising prices. That’s risky if competitors don’t follow suit, using less pricey ingredients, downsizing the size while keeping the same price or doing nothing, the survey said.

Does Chobani have a downsized yogurt?

Shrink a product and customers will notice, Chobani recently found out when it downsized some of its yogurts early last month.

Is Chobani shrinking its products?

Chobani is by far not the only company shrinking its products without lowering the price. Such downsizes are a common strategy among consumer package goods companies looking to pass along rising input costs without hiking prices by shrinking everything from cake mixes to Kleenex.

Did Chobani shrank the contents of the cups?

Although Chobani shrank the contents of these cups, the company decided against decreasing the individual cup’s price, McGuinness said.

Did McGuinness lose market share?

Although McGuinness said the company did lose some market share in September , it gained it back in October. Last year, the company’s sales grew more than 30 percent year over year, he said.